Demand generation is under intense pressure: marketing teams must do more with leaner budgets while buyers delay talking to sales until very late in the journey. Traditional tactics—spray-and-pray ads, generic gated eBooks, cold outreach without context—are delivering diminishing returns.
The most effective B2B programs treat market research as the engine behind demand generation. Instead of guessing what messages might resonate, leading brands invest in understanding the real problems, triggers, and objections inside their buying committees. Benchmark surveys, persona research, and win–loss insight help refine audience definitions, sharpen positioning, and prioritize channels that move real pipeline.
Recent demand generation benchmarks show a clear pattern: high-performing teams integrate brand and demand, invest in insight-rich content formats like case studies and research reports, and use data to focus on in-market accounts rather than broad, unqualified volume. This is exactly where research creates leverage.
Thinker Media Group bridges that gap by combining research rigor with execution. Engagements start with the questions your C-suite and sales teams need answered, translating findings into precise messaging and offers, and then into programs designed to attract the right buyers—not just more leads. Insight-first demand generation is how marketers protect ROI in a volatile environment.
